Dairy of a Mad Black DJ 114: Nobody wants to hear your album
Updated: Nov 10, 2021
Or your mixtape... but be clear- WE WANT TO HEAR YOUR MUSIC!
Why does every label rep have a Tik Tok strategy?
Why are artist selling everything but their souls as NFTs (...well not yet anyway)
Why did Def Jam release a whole podcast series to introduce some of its newest artists?
Think about that-
All of these viable creators- opting for their OWN music supervision?
That's a product of the need for storytelling. Creators want to tell their own stories- and they want to do so uninterrupted. Can that be done in an album?
Yes, of course it can!
But can it be done in a way that is more palatable to today's ever scrolling, ever searching, ever shortening attention spans?
The answer to that is also...
But tell me your unveil?
how can I hear you?
minus 40-60 minutes of my day?