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Dairy of a Mad Black DJ 114: Nobody wants to hear your album

Or your mixtape... but be clear- WE WANT TO HEAR YOUR MUSIC!


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Why does every label rep have a Tik Tok strategy?


Why are artist selling everything but their souls as NFTs (...well not yet anyway)


Why did Def Jam release a whole podcast series to introduce some of its newest artists?



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Think about that-

Lena Waithe

Issa Rae

Childish Gambino...


All of these viable creators- opting for their OWN music supervision?


That's a product of the need for storytelling. Creators want to tell their own stories- and they want to do so uninterrupted. Can that be done in an album?


Yes, of course it can!



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But can it be done in a way that is more palatable to today's ever scrolling, ever searching, ever shortening attention spans?


The answer to that is also...




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But tell me your unveil?

how can I hear you?

see you?

feel you?

minus 40-60 minutes of my day?



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